2023 - 2024
Between 2023 and 2024, the company accelerated its growth by opening more than ten new franchise locations, including its first out-of-state expansions in Las Vegas and Arizona.
To broaden its customer base, the brand also launched its first major collaborative marketing campaigns with major entertainment companies such as HBO, Netflix, and Hulu.
FocusCreative Direction
F&B Brand Strategy
Franchise Development
Digital Marketing
2021 - Current
To mark the launch of the Korean Calligraphy Association’s first North American branch, the foundation hosted its debut group exhibition, Line & Gesture, at E.K. Gallery in Koreatown, Los Angeles. Showcasing 100 masterworks, the exhibition highlighted Korean calligraphy as a cultural bridge to the global community.
Korean Calligraphy Association
Role
Art Curator +
Nonprofit Program Manager
FocusCreative Direction
Exhibition Design
NGO Development / Marketing
2020 - 2022
In 2020, the brand underwent a rebrand to expand its customer base by launching its first online storefront and implementing targeted digital marketing strategies aimed at driving growth and reaching audiences beyond its local market.
FocusCreative Direction
Social Media Marketing
Branding
2021-2022
In 2022, it began its franchise expansion and now operates three locations across Los Angeles: Koreatown, Downtown LA, and Silverlake.
FocusCreative Direction
Social Media Marketing
F&B Brand Strategy
2024
The app provides personalized pairings, community-driven forums, and live-feedback golf tips to facilitate a seamless transition from the driving range to the course.
FocusUX Research
Wireframe
Design Systems
2024
Developed in partnership with Incentivio—a restaurant guest engagement platform—we continuously enhance the app with updated UI features and seasonal promotions customized for select store locations.
Through coordinated in-store and social media marketing efforts, the app surpassed 300,000 active users in 2024 and maintains a 4.9 out of 5 rating on the Apple App Store.
FocusCustomer Experience
UI / UX
Prototyping
2023
Designed to enrich the gallery-going experience, the app offers visitors effortless access to detailed insights about artworks, enhancing engagement and understanding in real time.
FocusUX Research
Google GX Design Sprint
2020 - Current
Focus3D Modeling
Rendering
Pratt Institute, 2018
The project explored bio-sustainability through material research on mycelium-based packaging, using innovative fabrication techniques such as 3D printing and vacuum forming to create custom two-part molds—highlighting mycelium’s potential as a sustainable alternative in packaging design.
FocusBio-Material Research
Sustainability
Mold Making
ProfessorKarol Murlak
PressForbes - Future of Take Out
Linnaeus University, 2018
Made from solid Quercus Robur (light Swedish oak), it complements minimalist interiors and was showcased in the Scandinavian Furniture Design program led by Professor Mats Aldén at Linnaeus University, Sweden.
FocusWood Working
Ergonomics
Prototyping
professor Mats Alden