2023 - 2024
Between 2023 and 2024, the company accelerated its growth by opening more than ten new franchise locations, including its first out-of-state expansions in Las Vegas and Arizona.
To broaden its customer base, the brand also launched its first major collaborative marketing campaigns with major entertainment companies such as HBO, Netflix, and Hulu.
FocusCreative Direction
F&B Brand Strategy
Franchise Development
Digital Marketing
2021 - Current
To mark the launch of the Korean Calligraphy Association’s first North American branch, the foundation hosted its debut group exhibition, Line & Gesture, at E.K. Gallery in Koreatown, Los Angeles. Showcasing 100 masterworks, the exhibition highlighted Korean calligraphy as a cultural bridge to the global community.
Korean Calligraphy Association
Role
Art Curator +
Nonprofit Program Manager
FocusCreative Direction
Exhibition Design
NGO Development / Marketing
2020 - 2022
In 2020, the brand underwent a rebrand to expand its customer base by launching its first online storefront and implementing targeted digital marketing strategies aimed at driving growth and reaching audiences beyond its local market.
FocusCreative Direction
Social Media Marketing
Branding
2021-2022
In 2022, it began its franchise expansion and now operates three locations across Los Angeles: Koreatown, Downtown LA, and Silverlake.
FocusCreative Direction
Social Media Marketing
F&B Brand Strategy